In June 2014 we founded a new publishing company with the name THE NAME BOOKS. We invent, develop, create, produce and distribute radical art books & architecture books of highest quality in content and form – sophisticated art books in splendid beauty®.

Through a vibrant programme of books, collector’s editions, catalogues, book launches, exhibitions, events, talks and debates, THE NAME BOOKS challenges ­perceived notions and stimulates debate, experimentation, creativity and exchange with artists, contributors, collectors, readers and visitors.

Terms and Conditions


The Name

Barnett Newman

Searching for a name for our new publishing company, we found numerous elegant, clever, and creative names but no name to really fall in love with, a name with a “click”. Then we found this wonderful Barnett Newman book from the 1971 Museum of Modern Art exhibition.

Newman – photographed here by Ugo Mulas – was a true master of abstract expressionism as well as a master of titles. His works bear titles such as: Onement, The Promise, The Voice, Day before One, The Word, Zim Zum, Who’s Afraid of Red, Yellow and Blue. And finally: The Name.
The scales fell from our eyes, and we realized that a publishing company’s name can be THE NAME and so we happily decided to keep the name THE NAME.